IFS has unveiled a new brand identity better aligned with its evolving market position and its revolutionary upcoming product. At the core of this identity is an iconic symbol that represents the countless elements a company needs to deliver perfect service moments. Our new emblem captures the effort, energy, and complexity inherent in every customer interaction—while maintaining a sense of balance and symmetry.

A more vibrant purple, complemented by a dynamic color palette, honors IFS’s heritage even as it illuminates the path forward. You’ll see the new IFS brand identity everywhere—from digital platforms to office décor. To amplify the launch, IFS took over some of the world’s most iconic locations with outdoor ads in New York’s Times Square, Dubai’s Burj Khalifa, and Tokyo’s Shibuya.